Interactive video ads
via the world's largest
video sharing service
YouTube 360 degree video ads allow your audience to interact and engage with your brand in an entirely new way. It's an opportunity to provide an immersive experience that standard video ads just can't achieve.
It’s still early days but the current findings show that 360 degree video ads on YouTube had improved view-through rates of over 30% compared to standard YouTube video ads. This is a solid indicator that viewers are receptive to the increased interactivity and exploration that 360 degree video content provides.
See some examples below of brands already utilising 360 video for ad campaigns on YouTube.
360 degree interactive viewing on YouTube is currently available on Google Chrome for desktop and the YouTube app for Android and iOS.
360 degree video ads can also be experienced with Google Cardboard virtual reality headsets when viewed on the YouTube app for Android and iOS mobile devices.
With virtual reality, viewers with a Google headset handy will be further immersed in your ad content and may even feel like they’re inside the scene!